SkySail Solutions LLC
Skyail is a specialty service provider for Food and Supplements brands in both Ingredients and Fast Moving Consumer Packaged Goods (FMCPG)
Sam Wiley stands in front of a Sprouts Farmers Market shelf featuring Wiley's Finest brand products
Key Solution Areas:
• New Initiative Development & Planning
• Go-to-Market Strategy for CPG & Ingredients
• Brand Management
• Nutritional Ingredient Commercialization
• Supplement & Natural Products Strategy
Focused Solutions
for Supplement & Natural Products Business Leaders:
Strategic Business Planning:
• Strategic Sourcing: Ingredients, Packaging, and Contract Manufacturing
• New Product Margin & Promotional analysis & Planning
• Proforma Profit & Loss development
• Supplement product costing & strategic planning
• Market analysis: US domestic and/or global market.
CPG Brand Management:
• Inspirational Consumer Targets Development
• Brand Development: Charter, Purpose, Values
• Product & Formula Ideation & concepting
• On-Pack copywriting
• Value Proposition Canvas
• Marketing and Structure/Function claims expertise
• Trademark & IP Strategy
Financial modeling:
• Lifetime value of customer / new customer acquisition
• Supplement product costing & optimization
• Channel profitability analysis
Organizational Health & Senior Leadership Development: Coaching, Mentoring, and Talent Nurturing
Supplement Product Strategy: Ideas to Reality: ideation, costing, claims, sourcing, CMO identification.
Sales & Marketing Strategy Development
• Natural Channel distribution & sales strategy
• Account planning and target development
Amazon.com FBA development & revenue growth
• Grow Revenue by optimizing listings and managing PPC spend
• Make recommendations & build plan to grow platform revenue.
• Develop robust Monthly reporting